As much as we are reluctant to admit it, times are changing. People no longer wake up and read the newspaper; they jump online and scan their newsfeeds, check their emails, and read news headlines on their phones. Every day consumers are becoming disengaged with advertising, and are engaging more with brand stories, content and native advertising.
The importance of content marketing stems from the fact it allows you to take advertising into your own hands – to plan, create and strategise in ways that guarantee results from your audience. Content is no longer as simple as crafting a beautiful blog or writing engaging copy – it's about crafting your brand story and engaging with your audience in ways you never thought possible.
Content marketing isn’t a luxury for big brands looking to expand their market or delegate creative responsibility, it’s now a necessity for any brand trying to stand out. Smart content creation with expert strategy is how to attract an audience that will build your business.
And that, my friends, is the importance of content marketing.
Brand engagement. Brand awareness. Increased revenue. Those all sound pretty good, right? Well - they're all things that can come from a seamless content marketing strategy. A better bottom line is a pretty clear indicator of the importance of content marketing.