A good strategy will push you forward

The Importance of Content Marketing

86% of the most effective B2B marketers have someone who oversees content marketing strategy.

Content marketing is the most commercially important digital marketing trend of 2015.

78% of consumers believe that organisations providing custom content are interested in building good relationships with them.

 
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Times are changing

As much as we are reluctant to admit it, times are changing. People no longer wake up and read the newspaper; they jump online and scan their newsfeeds, check their emails, and read news headlines on their phones. Every day consumers are becoming disengaged with advertising, and are engaging more with brand stories, content and native advertising.

The importance of content marketing stems from the fact it allows you to take advertising into your own hands – to plan, create and strategise in ways that guarantee results from your audience. Content is no longer as simple as crafting a beautiful blog or writing engaging copy – it's about crafting your brand story and engaging with your audience in ways you never thought possible.

Content marketing isn’t a luxury for big brands looking to expand their market or delegate creative responsibility, it’s now a necessity for any brand trying to stand out. Smart content creation with expert strategy is how to attract an audience that will build your business.

And that, my friends, is the importance of content marketing.

Still unsure about the importance of content marketing?

  • Content marketing is the most commercially important digital marketing trend of 2015.
  • 86% of the most effective B2B marketers have someone who oversees content marketing strategy.
  • 73% of online consumers get frustrated with websites when content appears that has nothing to do with their interests.
  • 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.
  • Among retail brands, posting 1-4 times a week on Facebook generates 71% more engagement.
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How will content marketing help you?

Agencies

By letting us help you offer your clients high quality marketing material, you can ensure that their digital strategies are returning some serious results. Content marketing needs to be an integral part of your clients' bigger picture.

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Publishers

The importance of content marketing might not be obvious to publishers, but the truth is that there are brands looking to get their content out there and that could mean an additional revenue stream for you. It's a win-win.

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Small/Medium Businesses

Brand engagement. Brand awareness. Increased revenue. Those all sound pretty good, right? Well - they're all things that can come from a seamless content marketing strategy. A better bottom line is a pretty clear indicator of the importance of content marketing.

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Say What, Now?!

The marketing industry is rife with confusing acronyms, which is why I’m creating a downloadable PDF that tells you the definition of the most important digital marketing acronyms you need to know.

 

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