There’s something special to be said about a creative content agency that is honest and doesn’t beat around the bush. We pride ourselves on being that agency.
Our creative and in depth content solutions are what lets us live up to our name – we’re upfront, authentic and truly candid in how we work. Our young, vibrant and dynamic team is the secret ingredient you need to skyrocket your digital content marketing strategy. Our creativity, passion and determination to create incredible work sets us apart from the rest.
Why take our word for it? Give us a call and find out for yourself!
Candid Content can work with you to create a seamless sponsored content and advertorial program to benefit brands, their audiences and, ultimately, your publication. Book a chat with our team and see how our content marketing solutions can help build your revenue and your readership.
The popularity of content marketing is great news for writers and marketers: we’re in demand. However finding the time to offer your clients effective content marketing can be tough. When you're trying to juggle the multiple hats you have to wear as an agency, we can step in and take care of one thing we do best: digital content marketing.
We know more than anyone else how painful it is seeing a content strategy fall flat. Unfortunately, that's what happens when you can't give it 100%. By collaborating with us, you can ensure that each and every client receives the content marketing solutions they need. We can work side-by-side with you to transform you into a high performing full-service marketing agency. And, let's be honest, what client isn't going to love that?
The best part? You get to keep doing what you do best and rest easy knowing that your clients' content marketing is going to directly complement the other digital strategies and campaigns you've worked so hard to make successful.
We can work with you in order to create a content strategy for your clients that works seamlessly with your existing digital marketing and communications strategies.
The lifeblood of content marketing: content creation. Our team of creative writers and journalists can work around the clock to keep up with your clients' growing demands for high-quality content. From blogs to white papers, we can create it all.
Working closely with you, we will select the most appropriate channels for your clients' content to be distributed. With a focus on results, we will make sure the content doesn't just get in front of people, but in front of the right people.
No doubt you have a seamless reporting system that you use with your clients. Well, we can work with you to provide up-to-date and current campaign analytics and reporting that will make campaign management just that little bit simpler.
If your clients are looking for advertising copy, web copy or even social copy, our team is right there to help get your marketing the attention it deserves.
It’s a widely known fact that we don’t read like we used to. In fact many people prefer not to read at all: last year 95% of B2B buyers agreed that they prefer shorter content formats. There is no denying the marketing power of visual content, which is why Candid Content have made ourselves experts in the field.
Infographics, social media graphics and marketing material are just some of the visual and graphic content that we can create. Our team of writers and graphic designers will create some excitement around your clients' brand by making them stand out from the crowd.
Sponsored content is great news for any publisher – you get an article in hand that will both engage your audience and increase your revenue. But, what if the content doesn't match your audience's expectations and they're left with a bad taste in their mouth? That's where we come in.
Our qualified journalists specialise in writing, strategising and managing any commissioned content, so you can bridge the gap between your advertisers and your audience. We work directly with your publication and the advertising brand in order to create an article that meets everyone's needs. Creating the right balance of brand promotion and engaging content is no easy feat, but our team of professionals combined with our extensive list of content marketing solutions have mastered the balancing act.
Is your publication looking for a new way to engage both advertisers and your audience? You may very well need a sponsored content program. The Candid Content team is well versed in creating new strategies for publishers looking for additional revenue without alienating their readers.
Once you've got a sponsored content program in place, the next big hurdle is content management. Candid Content is here to make that easy. We will manage the content right through from idea creation to scheduling and publishing.
There are some brands that are looking to create a more obviously branded piece of content - an advertorial. Our high-energy content writers can tackle these without jeopardising your publication's reputation.
Looking for more high-brow content for your publication? We're more than capable to put our qualified journalists to use and create a high level investigative journalism or research piece for your audience's enjoyment.
A great idea for sponsored content is to provide advertising space alongside an article. We can write all ad copy as well as general copy to make sure that everything ties together perfectly.
A content marketing strategy isn’t just an optional extra for your content marketing – it’s the foundation of your success. Without a content strategy driving your content marketing, you won’t be able to clearly define or measure success. Luckily, that's where we come in. We know how difficult it is to get a content marketing campaign back on track, that's why you need a strategy that will keep you moving toward a visible goal. Content marketing isn't just about writing a weekly blog, it's about positioning your brand as a leader and increasing your revenue.
At Candid Content, we are content strategists first and foremost. We are creative writers and journalists, but everything we do is built on a strategy. We even strategise in our sleep. That's why content marketing strategies are one of our top content marketing solutions.
In order to give you the best results, we will sit down and go analyse every situation individually to create a tailor made content marketing strategy that works. By understanding your target audience, their media/content consumption and behaviours we are able to produce content that will effectively get results. Sounds good, huh?
Whether you're a start-up or an international corporation, you have something in common: you need a content marketing strategy. We work closely with businesses of all sizes in order to create a tailor made and innovative strategy that will skyrocket their marketing efforts.
It's not uncommon that you lose faith in your old content marketing strategy. It's like anything, once you've tried it for a while it loses it's appeal. That's where we can come in an conduct a full content strategy audit, and provide you some new and more innovative ways to move forward. No-one wants to keep sitting in the same place.
Once you've got this brand new strategy that lists everything you need to do, you may look at it and find yourself overwhelmed at everything you have to do. But, don't fret - we can take care of everything for you. You can just sit back and watch the results come in.
We understand just how fast paced business can be, which is why we're constantly thinking of new and fresh ideas to keep your content moving. Whether you've had your strategy for a week, a month or even a year - let us take a peek and review it for you.
Once you’ve got a content marketing strategy in place, the next step is creating the content. Before you shudder at the thought of how much time and energy you’ll have to expend writing content – take a step back and let Candid Content, and our extensive list of content marketing solutions, help.
Whether it's a blog or a research intensive white paper, we can produce the most successful and engaging content for every occasion. We live in the digital age, so we know we've got the right ideas for every platform.
Sometimes you may have an idea for a piece of content that you just don't know how to turn into a reality. Our forward-thinking team can take that idea and turn it into something wilder than you could imagine. We're good like that.
Remember that old saying "Your first impression is your last impression"? Well, that's the truth when it comes to your website. Your website is going to (most likely) be the first place a potential customer finds you - you don't want to start that relationship out on the right foot. That's why you need killer content to grab their attention and draw them in.
No doubt you've heard that you have to have a blog in order to have successful content marketing. That's only half true. You need a successful blog. Let us transform your blog into your own publishing platform, you'll thank us for it later.
Have you ever thought about creating an ebook but put it in the 'too hard' basket? You're not alone. That's why our highly-qualified writers can work with you to create an engaging and informative ebook that you can use to further your business.
Outdated and old brochures are almost definitely a prospective business killer. You want your business to make an impression, and you're only going to do that by having marketing material that draws your customers in. Let us show you how it's done.
Is your social media falling a bit flat? It may be because of the content that you're posting. Our in-house social media experts can point you in the right direction and give you the content you need in order to boost your community and leverage your following.
White papers and research articles are a great way to establish your brand as the leaders in your niche. Just because they're research intensive doesn't mean they have to be dry. We can work closely with you to maintain an expert-level of factual information, but we'll present it in an engaging way. It's the best of both worlds.
Video and graphic content is the way of the future. Content marketing isn't just about writing beautiful content, it's about engaging your customers. How do you do that? By creating visually appealing video and graphic content that they just can't help but to click on.
In today’s world, creating great content isn’t enough. You need to be able to deliver your information to an audience who already have the world wide web at their fingertips. Need to gauge reader reaction and make a plan? Our content marketing solutions can help.
By carefully selecting the most appropriate distribution channels for you, we can focus on how to get your audience engaged and on your side. We won't just focus on getting the content in front of people, we'll make sure it's in front of the right people.
We know how many people pull their hair out wondering why their content isn’t working, and the simple answer is that not enough thought has gone into your content distribution. We'll turn that around for you and get your content flowing in the right direction. Trust us, you'll love your results once you've got the right audience on your side.
Channel selection is what can make or break your content marketing efforts. It's that simple. If you're spending time and energy creating amazing content and then distributing it to the wrong channels, your ROI will be drastically low. Luckily, we know how to avoid that. We'll use our content strategy to ensure that the best channels for your audience are within our reach.
Good content marketing is all about strategy and the backbone of strategy is scheduling. By creating a content schedule (and sticking to it), we will be able to create amazing results for your content marketing. Don't worry though - we'll take care of it all for you.
If an article or piece of content didn't receive the reaction we were hoping for, we'll follow up on the article and review what can be improved. We'll keep refining your content until we've hit the perfect balance to get you substantial results.
Once we've implemented your strategy, we can't just let it sit idly by. We will review the distribution channels and constantly innovate and improve on our ideas. The only way to keep your content moving forward is by reviewing and auditing its success. It's that simple.
We’re not the type of company to hand you great content and not teach you how to use it. We are the type who prefer long-term relationships; as a team we can make sure you stay on top of your content marketing campaign from start to finish.
We'll review all of your content analytics to ensure that your content is as successful as it should be. From clicks, conversions, reach, impressions and SEO/SEM data - we'll keep you in the loop with our candid feedback.
After we've looked at your campaign's analytics, we'll conduct an analysis into what exactly we can improve on and how. We'll ask ourselves what's working, what's not and how we can make it even more successful. We never want your content to flatline and we'll always be working to improve it (even if it's already outstanding).
Everyone has a boss, and it's the boss that is going to need to see proof of ROI. That's why our timely reporting can be customised to your needs. Need a weekly, fortnightly or monthly report? No problems. Just let our team know what you need and we'll bend over backwards to get it to you.