Content marketing in Australia is an interesting topic. Regardless of whether you’re from Australia or if you’re just interested in seeing how other countries are approaching content marketing, there’s no denying that you’re keen to see what the future may hold.
That’s why the Content Marketing Institute & ADMA’s new report – Content Marketing in Australia 2016: Benchmarks, Budgets, and Trends – is so damn interesting. So interesting, in fact, that we’ve decided to turn it into an infographic for your reading pleasure.
We’re content marketers, which means that we’re obsessed with going through and reading pages of statistics and numbers – especially when it’s about content marketing in Australia. But, we understand that you may not have the time and/or inclination to read the entire report (although, if you do have the time, we highly recommend it!). We’ve read and re-read every page of the report multiple times in order to give you our summary of the major statistics/trends that you need to know.
If you want some further insight/analysis on the results, CMI have covered their thoughts about content marketing in Australia here. Joe Pulizzi’s depth of analysis is absolutely on-point and he has come up with some really interesting hypotheses about why the results have come back the way they have.
If you’re not so keen on the analysis and just want the stats – the wait is over. Without further ado, here is our infographic on content marketing in Australia.
If you’re having trouble viewing the infographic, or just want to download a copy, you can find the PDF version of ‘What You Need To Know About Content Marketing In Australia 2016’ here.
Let us know your thoughts – do you think the landscape of Australian content marketing is shifting? If it is, what do you think the future holds?