Category: ‘Content Strategy’

How Forbes Failed: 6 Real Ways Publishers Can Stop Ad Blockers Stealing Their Revenue

It’s a new year, and that means new struggles for digital marketers, advertisers and publishers alike. One of the biggest challenges coming up… How to overcome the evil ad blocker.   For an issue that’s estimated to cost publishers over $22 billion per year (according to PageFair & Adobe), there’s no wonder ad blockers are […] Read more

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INFOGRAPHIC: Content Marketing In Australia: What You Need To Know

Content marketing in Australia is an interesting topic. Regardless of whether you’re from Australia or if you’re just interested in seeing how other countries are approaching content marketing, there’s no denying that you’re keen to see what the future may hold.

 

That’s why the Content Marketing Institute & ADMA’s new report – Content Marketing in Australia 2016: Benchmarks, Budgets, and Trends – is so damn interesting. So interesting, in fact, that we’ve decided to turn it into an infographic for your reading pleasure.

 

We’re content marketers, which means that we’re obsessed with going through and reading pages of statistics and numbers – especially when it’s about content marketing in Australia. But, we understand that you may not have the time and/or inclination to read the entire report (although, if you do have the time, we highly recommend it!). We’ve read and re-read every page of the report multiple times in order to give you our summary of the major statistics/trends that you need to know.

 

If you want some further insight/analysis on the results, CMI have covered their thoughts about content marketing in Australia here. Joe Pulizzi’s depth of analysis is absolutely on-point and he has come up with some really interesting hypotheses about why the results have come back the way they have.

 

If you’re not so keen on the analysis and just want the stats – the wait is over. Without further ado, here is our infographic on content marketing in Australia.

 

If you’re having trouble viewing the infographic, or just want to download a copy, you can find the PDF version of ‘What You Need To Know About Content Marketing In Australia 2016’ here.

 

Let us know your thoughts – do you think the landscape of Australian content marketing is shifting? If it is, what do you think the future holds?

 

INFOGRAPHIC: What You Need To Know About Content Marketing in Australia

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6 B2C Marketing Mistakes You’re Making & How To Fix Them

I’m sure you’re aware of what Business to Consumer (B2C) marketing is all about, but what you might not be aware of is the common B2C marketing mistakes people make when they’re going about their strategy.   It’d be easy for me to list the common mistakes (the ones you’re probably making), but what’s the […] Read more

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19 Reasons Why Creative Writers Are Your Content Marketing Secret Weapons

Content creation and content strategy are more in demand than they have ever been before. Why? Because people have realised the value and power of a well-crafted piece of writing. But if every competitor in the market is churning out new content at an ever-increasing rate, how are you meant to stand out from the crowd? […] Read more

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The Power of the Friday Funny: Using Humour To Build Your Brand

  Entrepreneurs are right in being scared to use humour within marketing. Making a joke is a risk, and if you can’t pull off a punchline in real life how are you meant to do it in front of a large network of clients?   Yet like most things in life, taking a risk almost […] Read more

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Rebranding and Content Marketing: 7 Things You Can Never Forget

You could spend days reading articles and blogs about how important branding and rebranding is – but, one thing that you need to be focusing on is the relationship between rebranding and content marketing.   I mean, articles like Imagebox’s ‘9 Things to Consider in Your Rebrand’ and DBD’s ‘19 Questions to Ask Before You […] Read more

Oct, 12, 2015

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8 Reasons You Need Business Email Marketing

Email has been used by businesses for decades, for both internal and external communications. With the rise of social media as a prime communication style, mediums such as direct mail are becoming a thing of the past. So will email be the next to go?   Apparently not.   Business email marketing has proved itself […] Read more

Oct, 02, 2015

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5 ways to use social media wisely for your business

When social media marketing became another avenue for marketing, every business seemingly jumped on the bandwagon and took part in the trend. Now, I’m not saying this is a bad thing – absolutely not. Social media can be an awesome tool for success. When you use social media wisely.    Back when social media was getting […] Read more

Oct, 02, 2015

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